Established National Food & Wine Festival, 22 Year - Business for Sale
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National Food & Wine Festival in El Cajon, CA
El Cajon, CA, US
Added 2 days ago
Food & Wine Festival Event
22 years in business
Absentee / Semi-AbsenteeRetiring Owner
This listing is for a nationally recognized annual food and wine festival in El Cajon, CA, operating for 22 years and attracting over 11,000 attendees each November.
Key Information
Asking
$3.1M
Revenue
$849K
Earnings
$479K
Multiple
6.5x
Key Highlights
- Nationally recognized annual food and wine festival with 22 consecutive years of operation.
- Draws over 11,000 attendees each November to a waterfront venue.
- Over 30 sponsors and 250+ exhibitors participate annually.
- Assets included: brand and trademarks, domain and web presence, 130,000-contact email database, 55,000 social followers, sponsor/exhibitor/venue relationships, 22 years of operational playbooks, proprietary sponsor/exhibitor management technology.
- No employees or payroll; event produced by an outside management company under a management fee.
- Major national airline is presenting sponsor under a signed two-year agreement (since 2025), with co-branded credit card program joining as second anchor in 2026; together, these contribute approximately $315,000 in cash sponsorship for 2026.
- 49% of attendees are active wine club members; 40-45% travel from outside the region.
Contact Info
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