Established National Food & Wine Festival, 22 Years - Business for Sale
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National Food & Wine Festival in El Cajon, CA
El Cajon, CA, US
Added 1 year ago
Food & Wine Festival Event
Absentee / Semi-AbsenteeRetiring Owner
A nationally recognized annual food and wine festival in El Cajon, CA, operating for 22 years, with diversified revenue from sponsorships, ticket sales, and exhibitor fees, and supported by strong institutional and sponsor relationships.
Key Information
Asking
$3.1M
Revenue
$1.3M
Earnings
$614K
Multiple
5.0x
Key Highlights
- Nationally recognized annual food and wine festival operating for 22 consecutive years
- Draws over 11,000 attendees annually to a waterfront venue each November
- Over 30 sponsors and 250 exhibitors participate each year
- Assets included: brand and trademarks, domain and web presence, 130,000-contact email database, 55,000 social followers, sponsor/exhibitor/venue relationships, 22 years of operational playbooks, proprietary sponsor/exhibitor management technology
- No employees or payroll; event produced by an outside management company under a management fee
- In 2026, a major national airline and its co-branded credit card program became anchor sponsor at approximately $315,000 annually
- 49% of attendees are active wine club members; 40-45% travel from outside the region
Contact Info
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