Private Label Skincare eCommerce Brand | 23% Repeat Order Rate - Business for Sale
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Private Label Skincare E-Commerce Brand in Tampa, FL
Tampa, FL, US
Added 1 month ago
Beauty & Personal Care
9 years in business
RemoteAbsentee / Semi-Absentee
This business is a private label skincare e-commerce brand based in Tampa, FL, primarily selling facial sheet masks and related skincare products through Amazon FBA, its own website, and wholesale channels since 2017.
Key Information
Asking
$1.1M
Revenue
$1.8M
Earnings
$339K
Multiple
3.2x
Key Highlights
- Years established: 9 (since 2017)
- Business model: Amazon FBA eCommerce brand in beauty and skincare, with digital sales via Amazon and own website, plus wholesale partnerships
- No full-time employees; operations supported by a part-time contractor and outside advertising agency
- Fulfillment: Amazon FBA and California 3PL for storage, kitting, direct orders, wholesale shipments, and FBA prep
- Product catalog: 65 active listings from 25 unique products, primarily facial sheet masks and skincare products
- Amazon orders in last 12 months: approximately 74,000
- Average order value: $18
- Repeat purchase rate: 23%
- Active subscribers: over 2,200
- Amazon product listings conversion rate: 13.2%
- Amazon Featured Offer held more than 90% of the time
- Average 2.5x return on Amazon advertising over the latest 3 months
- Social audience: 72,000 Instagram followers and 289,000 TikTok followers
- Relocatable: true
Contact Info
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