Viral Consumer Lifestyle Product Brand - Business for Sale
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E-Commerce Comfort Product Brand in Travis County, TX
TX, US
Added 4 months ago
Viral comfort product e-commerce brand
5 years in business
Plufl is a digitally native comfort and lifestyle e-commerce brand based in Travis County, TX, known for its viral 'Human Dog Bed' and related comfort products sold direct-to-consumer and through retail partnerships.
Key Information
Asking
$3.5M
Revenue
$5.2M
Earnings
$1.1M
Multiple
3.2x
Key Highlights
- Business was established 5 years ago
- Average order value is $240
- Returning customer rate is 15%
- Over 100,000 customers since launch
- Direct-to-consumer model with sales through website and Amazon
- 250,000+ email subscribers and 500,000+ social followers
- Retail launch in over 200 Costco locations in fall 2024, averaging $4,100 GMV per week per store during the holiday period
Contact Info
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