Wholesale Consumer Electronics and Sports Licensed Products Business
Off-MarketNY
Wholesale Consumer Electronics And Sports-licensed Product Business
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$10,000,000
$1,000,000
10.0%
2001
Past Month
Customers
The company imports finished goods from China and distributes through major retailers including Walmart, Target, QVC, and Dick's Sporting Goods.
Customer Acquisition
The company attends multiple trade shows annually to find and onboard new retail partners. Major trade shows include the Sports Licensing and Tailgate Show in Las Vegas, which is dedicated to sports licensing.
Team
Current team consists of six full-time employees, including two owners.
Owner's Role
One owner handles sales and finance responsibilities, while the other oversees logistics and operations.
Reason for Selling
One option is to sell only the sports-licensed portion of the business to buyers who specialize in sports licensing and could expand their product categories. Another option is to sell the entire company, including all licenses and private label operations.
Contracts
The company pays licensing fees to leagues and brands in exchange for rights to use logos, typically with two- to three-year terms. Licensing agreements include minimum sales guarantees and percentage-of-sales requirements. Customer orders are placed on a purchase order basis with 90- to 120-day fulfillment windows, rather than long-term contracts.
Real Estate
Leased a 3PL in California.
Licenses Required
No
Additional Notes
The company sells consumer electronics (headphones, speakers, chargers, wireless chargers, laptop bags, mice, mouse pads, desk mats) and small appliances (popcorn makers, waffle makers, grinders, thermometers). Primary licensing partnerships include the NFL, MLB, NHL, NBA, and over 100 universities for sports-licensed products. Additional brand partnerships include Sharpie and Image and Peanuts for products like Snoopy headphones and chargers.
Business ID: 1900
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