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Boat Dealership, Service, and Winterization Business

Off-Market

Winchendon, MA

Boat Dealership, Service, And Winterization Business

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Revenue

$2,000,000

Earnings (SDE)

$600,000

Margin

30.0%

Year Established

2003

Listed

30+ Days

Customers

The dealership sells both new and used boats, purchasing inventory from customers and external sources. Annual sales average approximately 50 units: 25-35 new boats and 15-25 used boats. They also offer winterization, repair, and storage services for customers in the area. The dealership emphasizes customer service in a disposable income market where service quality outweighs price considerations. Revenue breakdown includes approximately $1 million from new boats/motors/trailers, $100,000 from used boats, $200,000 from repairs, $300,000-$400,000 from winterization, and $100,000 from dock sales, accessories, and parts.

Customer Acquisition

The business relies primarily on word-of-mouth and reputation for customer acquisition. Marketing activities include Facebook Marketplace, Craigslist listings, and occasional participation in boat shows. A strong reputation in the local community drives consistent customer traffic.

Team

The team consists of two full-time employees, one part-time employee, the owner, and his wife, totaling 5 people. The two full-time employees are mechanically inclined and handle repairs, boat delivery, boat preparation, and sales; all staff are cross-trained.

Owner's Role

The owner handles repairs, sales, and overall business management. His wife manages sales and bookkeeping.

Reason for Selling

The owner is considering a sale because he is turning 55, has invested well, and prioritizes time over money—considering early retirement.

Contracts

No

Real Estate

Owns a 10-acre facility with a 260-boat storage capacity, open to selling or leasing. The facility is well-maintained with recent upgrades, including a new roof, siding, windows, heating systems, and a four-bay garage addition. The business owns approximately $200,000 in parts and accessories inventory. Equipment, trailers, and shop tools are valued at approximately $150,000–$200,000. The dealership owns significant new and used boat inventory, including motors and trailers.

When Are You Looking to Sell

Within 6-12 months

Licenses Required

No

Additional Notes

The dealership faces three local competitors, all experiencing difficulties. One competitor cannot sell due to contaminated land from poor lot maintenance and has stopped selling new boats. Another competitor in New Hampshire went bankrupt last year; the new owner is also struggling and is expected to go bankrupt this year due to insufficient cash flow. A third competitor located 12 miles south is in severe financial distress. This location has the best condition and the most land among competitors, with the capacity to absorb market growth if competitors fail.

Business ID: 1523

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